TY - JOUR TI - Research on Intervention of College Students' Internet Consumption Behavior Based on Big Data Technology AU - Lan, Tian AU - Yu, Mingwen T2 - American Journal of Advanced Integrated Science AB - While the Internet meets the personalized consumption needs of college students, it also brings great challenges to the formation of college students' scientific consumption values. At this stage, the influx of consumerist thoughts, the lack of consumption education in colleges and universities, the neglect of family consumption guidance, and the influence of college students’ peer consumption behaviors restrict the formation of college students’ scientific consumption concepts, and lead to impulsive consumption, blind consumption, and comparison consumption behaviors of college students. root cause. The use of big data technology to monitor and moderately intervene in student consumption behavior can restrict and adjust the consumption behavior of college students, cooperate with the creation of a healthy online consumption environment in society, strengthen the online consumption education of the university system, and shape reasonable consumption behavior. The important path selection of cultivating college students' consumption concept provides certain theoretical and practical value for college students' healthy, moderate and reasonable consumption. DA - 2023/// PY - 2023 VL - 5 IS - 2 SP - 73 EP - 81 J2 - Am. J. Adv. Integr. Sci. ER -