A Study on the Factors Influencing the Development of the Local Apparel Industry: Insights from Guangzhou in the 20th Century and the New Era

This study focuses on the evolutionary trajectory of Guangzhou��s apparel industry during the National Products Movement (1920s�C1940s) and the past three years of the New Era (2022�Cpresent). Through a comparative analysis, it reveals the strategic transformation logic from national self-strengthening to brand innovation and internationalization. Grounded in the context of globalization and digitalization, the research integrates multiple perspectives, including policy-driven development, cultural identity, and supply chain restructuring, to examine the synergistic effects of national policies, industry organizations, brand innovation, and cultu