Innovation in the Design Method of Cultural and Tourism Mascots Based on AIGC Tool and Jungian Prototype Theory: A Case Study of Chimelong Taking a Wildlife Park As an Example

In the context of the homogenization of cultural tourism products, how to efficiently empower the image of tourism IP has become a matter of concern. This study proposes an innovative design method for cultural tourism mascots that integrates the AIGC tool with Jung's archetypal theory and uses the Chimelong Safari Park as a practical case. A literature analysis reveals that Jung's archetypal images can enhance the cultural symbolism and emotional resonance of mascots, and accordingly a design framework is constructed that includes three stages: research, design, and application. In the practical session, the ��Z/Y/Alpha Generation�� users were matched with three animal archetypes: sloth, snowy owl-lemming, and hippopotamus. The archetypes were transformed by combining Jung��s archetypes such as ��shadow�� and ��mother��. Sketch generation, stylization, and scene design were completed with the help of tools such as Midjourney and Stable Diffusion. The final plan was optimized by the designer and the application stage fully considered the marketing strategy of IP image interaction online and offline in the user's life circle. The design plan was unanimously approved and affirmed by the project team exp