Research on Building Fashion Brand Operation Model by Content Marketing

As AI, big data and IoT are applied in media, enabling precise push,enable smart interaction, and facilitate efficient creation and distribution based on user data, traditional media's mode and ecology change. Content marketing, integrating creation and dissemination, conveys info, shapes brand, forms key brand asset and shows unique value. By analyzing the general and typical psychology of the new generation consumers, this paper attributes the consumption hotspot, including content consumption, and then explores the innovative ideas of content marketing and the idea of creating a new fashion brand operation mode based on the clues of content creativity, operation and marketing.