Research on Building Fashion Brand Operation Model  by Content Marketing

Yiran LI, Zhikan SHEN

Abstract：

     As AI, big data and IoT are applied in media, enabling precise push,enable smart interaction, and facilitate efficient creation and distribution based on user data, traditional media's mode and ecology change. Content marketing, integrating creation and dissemination, conveys info, shapes brand, forms key brand asset and shows unique value. By analyzing the general and typical psychology of the new generation consumers, this paper attributes the consumption hotspot, including content consumption, and then explores the innovative ideas of content marketing and the idea of creating a new fashion brand operation mode based on the clues of content creativity, operation and marketing.

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Key words:

New Generation Consumers; Content Marketing; Fashion Brand; Brand Operation Model

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Fund:

 

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How to cite: 

Yiran LI, Zhikan SHEN. 2024. Research on Building Fashion Brand Operation Model  by Content Marketing, American Journal of Advanced Integrated Science, 6(2): 35-44.

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Export to RIS:

TY  - JOUR
TI  - Research on Building Fashion Brand Operation Model  by Content Marketing
AU  - Yiran LI
AU  - Zhikan SHEN
JO  - American Journal of Advanced Integrated Science
AB  - As AI, big data and IoT are applied in media, enabling precise push,enable smart interaction, and facilitate efficient creation and distribution based on user data, traditional media's mode and ecology change. Content marketing, integrating creation and dissemination, conveys info, shapes brand, forms key brand asset and shows unique value. By analyzing the general and typical psychology of the new generation consumers, this paper attributes the consumption hotspot, including content consumption, and then explores the innovative ideas of content marketing and the idea of creating a new fashion brand operation mode based on the clues of content creativity, operation and marketing.
PD  - 31/12/2024
Y1  - 2024
VL  - 6
IS  - 2
SP  - 35
EP  - 44
UR  - https://www.ajais.org/toc/20240602/240602-35
J2  - Am. J. Adv. Integr. Sci.
LA  - en
KW  - New Generation Consumers
KW  - Content Marketing
KW  - Fashion Brand
KW  - Brand Operation Model
ER  -

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