A Study on the Factors Influencing the Development of the Local Apparel Industry: Insights from Guangzhou in the 20th Century and the New Era
Author: Yile LUO, Jundi DAI
AMERICAN JOURNAL OF ADVANCED INTEGRATED SCIENCE , Volum 6. Number 2. 2024
A Study on the Factors Influencing the Development of the Local Apparel Industry: Insights from Guangzhou in the 20th Century and the New Era
Yile LUO, Jundi DAI
Abstract：
This study focuses on the evolutionary trajectory of Guangzhou’s apparel industry during the National Products Movement (1920s–1940s) and the past three years of the New Era (2022–present). Through a comparative analysis, it reveals the strategic transformation logic from national self-strengthening to brand innovation and internationalization. Grounded in the context of globalization and digitalization, the research integrates multiple perspectives, including policy-driven development, cultural identity, and supply chain restructuring, to examine the synergistic effects of national policies, industry organizations, brand innovation, and cultural identity on industrial growth. The study employs a comparative historical analysis, examining policy frameworks, industry organization roles, brand strategies, and cultural identity factors across different periods. The findings indicate that national policies have consistently played a guiding role across both historical periods, while industry organizations have served as a crucial bridge between the government and the market. Moreover, brand innovation and cultural identity have emerged as core drivers of industrial upgrading. The study further proposes that cultural identity and technological innovation are key factors in fostering differentiated competition within Guangzhou’s apparel industry. This study underscores the significance of learning from history, offering theoretical and practical insights for contemporary policy-making, brand internationalization strategies, and regional collaborative development in Guangzhou’s apparel sector.
Key words:
Guangzhou Apparel Industry; Domestic Product Movement; Brand Innovation; Cultural Identity
Fund:
How to cite:
Yile LUO, Jundi DAI. 2024. Reexamination Of the Case of Chinese Textbooks to Enhance Mutual Understanding and Friendly Cooperation Between Korea and China, American Journal of Advanced Integrated Science, 6(2): 89-106.
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TY - JOUR
TI - A Study on the Factors Influencing the Development of the Local Apparel Industry: Insights from Guangzhou in the 20th Century and the New Era
AU - Yile LUO
AU - Jundi DAI
JO - American Journal of Advanced Integrated Science
AB - This study focuses on the evolutionary trajectory of Guangzhou’s apparel industry during the National Products Movement (1920s–1940s) and the past three years of the New Era (2022–present). Through a comparative analysis, it reveals the strategic transformation logic from national self-strengthening to brand innovation and internationalization. Grounded in the context of globalization and digitalization, the research integrates multiple perspectives, including policy-driven development, cultural identity, and supply chain restructuring, to examine the synergistic effects of national policies, industry organizations, brand innovation, and cultural identity on industrial growth. The study employs a comparative historical analysis, examining policy frameworks, industry organization roles, brand strategies, and cultural identity factors across different periods. The findings indicate that national policies have consistently played a guiding role across both historical periods, while industry organizations have served as a crucial bridge between the government and the market. Moreover, brand innovation and cultural identity have emerged as core drivers of industrial upgrading. The study further proposes that cultural identity and technological innovation are key factors in fostering differentiated competition within Guangzhou’s apparel industry. This study underscores the significance of learning from history, offering theoretical and practical insights for contemporary policy-making, brand internationalization strategies, and regional collaborative development in Guangzhou’s apparel sector.
PD - 31/12/2024
Y1 - 2024
VL - 6
IS - 2
SP - 89
EP - 106
UR - https://www.ajais.org/toc/20240602/240602-89
J2 - Am. J. Adv. Integr. Sci.
LA - en
KW - Guangzhou Apparel Industry
KW - Domestic Product Movement
KW - Brand Innovation
KW - Cultural Identity
ER -